IBM WATSON
MEETS
THE NORTH FACE

CREDITS
Art Direction & Animation: Felix Roos
VD: April Rosenstock
Dev: Fluid Watson Team
PRESS
IBM Commercial
VentureBeat
Computerworld
In collaboration with the North Face & IBM Watson we set out to create an AI driven experience that helps customers find their perfect jacket by asking questions about their shopping needs and travel plans.

Drawing inspiration from AI’s presence in Sci-fi movies and novels we created a personality for Watson uniquely tailored to the North Face. We brainstormed and identified ways to use animation and design to communicate very basic ideas such as thinking, speaking and understanding without sacrificing simplicity.

We also fully submersed ourselves in the technology behind Watsons cognitive computing technology to clearly understand the strengths, weakness and limitations of the AI to not only inform the UI but the underlying structure of how Watson approaches a conversation.
The Northface + IBM Watson Mobile Design

WATSON PERSONALITY ANIMATION

Watson Personality Reveal to idle
Watson Personality Thinking
Watson Personality Thinking to Idle
Watson Personality Speaking
Watson Personality
Error
Watson Personality
Idle
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